What role(s) will I assume in completing this project?
   
Environmental and Economic Groups Seek Public Relations Firm to Help Solve Global Warming!
   
     The International Council on the Environment and the International Council for Economic Development have both asked for bids from public relations and advertising companies to help in their respective campaigns concerning global warming. These two rival groups have been on opposite sides of the global warming issue since it was first proposed. The environmental group sees global warming as a real and serious threat to the life support systems of the Earth. The economic group believes it is not happening at a fast enough rate to cause problems or that it is a natural event that will balance itself as it always has. The economists feel that the publicity of the issue is causing to much legislative control over business. Each of the two councils hope to start a campaign that supports their own position on the issue with a website that will educate people concerning the results of three recent studies and propose a plan of action for the future. The three studies are: 
  Global Climate Change: In this study teams create an Earth System Science analysis to predict the effects of increased atmospheric concentrations of carbon dioxide on the yield of hard red winter wheat in Kansas.
 

Earth on Fire: This study answers the question, "Are our industrial and agricultural practices changing Earth's climate? Teams examine humankind's impact on the global environment as well as Earth's past in an attempt to answer this important question.
  Coral Reefs: Team members find out that, though coral reefs cover less than 0.2 % of the ocean's bottom, they contain 25 % of all marine life. Yet, experts say coral reefs are disappearing. And fast. Why and what could or should be done?
   
     The ICE and ICED are asking interested companies to produce an example website. The advertising firms are to complete the studies and come to their own conclusion concerning the question  "Is the problem of global warming real? and what should be done?" The website created by the firm would then contain information and findings from these studies along with additional research that supports the firms position. The website would then be considered by either the ICE or the ICED depending upon the position chosen by the firm. Once completed, the website will be presented to the committees and a sample population for evaluation. The firm that impress the committee will be asked to show what they have done to the appropriate Board of Directors for a final decision as to who will get the contract. The possibility of being chosen is worth the research and development costs as it would result in an ongoing contract for not only web development, but all the public relations and advertising needs of the council and its affiliate organizations.

     As one of several creative individuals who owns a public relations or advertising firm, you are always looking for ways to break into governmental and organization PR market and make a name for yourself. Here is your opportunity to do just that. Now you just have to participate in these three studies and then answer the question for yourself!
     
  Introduction Task Process Evaluation Conclusion  
   

 

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